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Why the Speed of Your Website Matters More Than You Think

A top hosting company would give you the guarantee that your website is going to be up and running for the vast majority of the time and although website uptime is definitely a measure of how good your page ranking is going to be; page loading speed also matters; even more than you think.

Sure, search engine optimization might help with your page rankings, but Google has made it clear that it will reward fast loading websites more than the slow loading ones.

Read further to find out why the speed of your website actually matters more than you think.

What is TTFB?

In your quest to providing the best possible service to your audience, you might have come across the term called TTFB. TTFB just stands for ‘Time to First Byte’ which is the time that it takes for the user creating an HTTP request to receive the first byte for the website that they want to access to load.

There are two main variables at play here:

1) Your audience’s internet speeds

2) Your web host’s server performance

The former talks about how fast your user’s internet speed is as it is needed to establish a connection to your web host’s server. The latter talks about how long the server will take to process the request and send the first byte of information that is necessary for the website to start loading on the user’s web browser.

Why Page Loading Speed Matters

Back in July 2018, Google announced that page speed is one of the main ranking factors when it comes to improving a website’s page rank.
According to the said company, even just a half-second that a website doesn’t load may contribute to high bounce rates and internet traffic may drop considerably as a result.

In addition, for every second that the requested website doesn’t fully load, it will result in 11% fewer page views than a fast loading website.

Keep in mind that although a slow website can still rank high after all things are considered, search engines still pay high regard for websites that are quick to provide the information that the users need.


Fast Loading Websites Increases Sales

Owners of e-commerce stores or online shops should pay close attention to how quickly their platforms will load on their customers’ web browsers.

According to a Google report, every second that your page doesn’t fully load may result in thousands of dollars in lost sales.

If you want to improve customer satisfaction, make it a point that your website loads within 3 seconds. Every second delay could reduce it by as much as 16%.

In another survey, about 78% of online shoppers (among thousands of respondents) say that if they experience any issue with regards to accessing a website (mostly, how slow it loads), they are less likely to return to the same shop in the future.


Why Choosing the Right Web Host is a Must?

Although you can always do things on your end to decrease your website’s loading times, the bulk of the load should rest on the hands of your web hosting provider. That is why it is crucial that you carefully choose your hosting company so that you will not run into any problems down the line.